We continue to publish case studies in a closed blog. Today we do not have my business and the business of two of our clients, who had to get involved to help them maximize. Full and detailed view from the outside (and partially inside) the urban online pharmacy as a business and Web Product. Do not confuse this with the sale of generic drugs - a question of conventional pharmacies delivery by courier to your home.
At the end of 2009. to our company by representatives of the local drugstore chain ( about twenty drugstores in the city and region, a medical center, a wide network of suppliers). Their goal was to create an online pharmacy type of federal Moscow online stores but for Kaliningrad.
Development took about one and a half months. This was followed by a long campaign with banners and releases to the local city portals. First, the results were more than modest, but failed to convince customers that the audience must have worked enough. Indeed, after six months of Internet pharmacies began to show the turnover of the order of 250 350tys. rubles a month, where the net profit was approximately 20%. Part of this money was used for investments in advertising ( a contract for the promotion of our company ), part was to provide a single employee salaries ( Courier - site administrator ).
Continue to. closed blog. Those who have no access, it can always be. buy. Terms of purchase access. here.
Sections of the article:.
- History.
- Website.
- Content.
- Advertising.
- Marketing.
- Organization of off-line pharmacies.
- Logistics.
- Discount items.
- Summary.
Once again, this is not a guide, and carrying case - a description of how it was and is a particular case. At the end of the article you can ask questions and get detailed answers to them.
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